Jews' Next Dor

Congregation Beth David's Young Adult Group for Jewish 20 & 30 Somethings

Same Great Mission New Name: America’s Second Harvest is now Feeding America

Posted by challahbackgirl on December 7, 2008

America’s Second Harvest Food Bank Network has changed it’s name to Feeding America. They provide emergency food assistance to more than 25 million Americans in need every year. Learn more from their Hunger Fact Sheet.


Here’s there press release on their rebranding:

This new name best conveys our mission-providing food to Americans living with hunger-and will be supported through expansive public outreach campaigns that will raise awareness of domestic hunger and our work.

Despite a 30-year legacy of fighting hunger, America’s Second Harvest has been confronted with low awareness among the general public, and a broader misunderstanding of domestic hunger. Knowing that true, monumental progress can be made when the public is fully engaged in our cause, we have researched how we can best inspire people. We found that the name America’s Second Harvest was limiting and that a new name was needed to quickly and clearly convey our mission.

Our new name, Feeding America, directly conveys that we are providing access to food for people who need it.  It also communicates the positive power of food to be a catalyst in people’s lives.  In essence, “feeding” serves as a double meaning-both providing food and enriching lives. We look forward to continuing our mission and would like to thank all our constituents who support us.

They are in great need of donations, you can donate online now, and if you’re attending Light It Up! bring food donations with you. For every $1 you donate, Feeding America helps provide 20 pounds of food and grocery products to men, women and children facing hunger in our country. Donate Now!

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3 Responses to “Same Great Mission New Name: America’s Second Harvest is now Feeding America”

  1. […] forget to bring 2 non-perishable items for Feeding America, ( formerly Second Harvest Food Bank ) they are in great need this year, and it gets you discounted admission to this off-the-hook […]

  2. […] 4 a Purpose at… on Latke Ball Bus–The Best …“Light It Up!… on Same Great Mission New Name: A…Matt on Jews’ Next Dor Tools […]

  3. […] up We Lit It Up! … on Light It Up – the (not-yet) Ha…We Lite It Up! … on Same Great Mission New Name: A…We Lite It Up! … on Light It Up – the (not-yet) Ha…Theresa B on SF AdventureParty […]

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